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The little family Pyke » Posts for tag 'ads'

Only in America: the jean diaper No comments yet

I actually saw these in the supermarket before the ad came out and the internet went crazy with opinions on how cute/ shocking/ wrong/ brilliant they are. My first thought was: who the hell would buy that?? And of course, at the same time I knew exactly who would. Same people who buy Nikes for 3-month-olds and have inspired Gap to launch a jeans line for babies.

I do like the ad though. Only someone who’s never engaged in hand-to-hand combat with a very messy nappy would come up with the line, ‘my diaper is full of chic’.

Apparently they’re selling like hotcakes.

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